

LOAYO
Loayo, is a luxury women's clothing brand that embodies a harmonious fusion of art, heritage, sustainability, and innovation.
It seamlessly blends Morocco's intricate craftsmanship with the spirit of limitless self-expression
About the designer
LOUBNA AYOUCHE

MOROCCO, AFRICA, ITS PEOPLE, AND ITS LAND
- THEY ARE ALL MY MUSES.

Loayo is a luxury women’s clothing brand that seamlessly blends art and fashion. Founded by Moroccan-born artist, creative director, and fashion designer Loubna Ayouche, the brand draws inspiration from the rich cultures of Morocco and Africa. Each unique, handmade design reflects the vibrancy and spirit of these regions, offering bold and confident women wearable art that celebrates their individuality. Loayo is committed to sustainability and innovation, ensuring that every piece not only embodies elegance but also honors the environment. Experience the harmonious fusion of heritage and modernity with Loayo’s distinctive collections.