Johannesburg - "Color is the engine of my creativity and the energy of my work". It is in these words that Loubna Ayouch, a Moroccan designer living in South Africa, summarizes her passion for her art. 

   From her studio nestled on the green hills of Dainfern, a...

Her pink toy sewing machine is neatly placed under the desk in her Dainfern studio workshop.

It’s a symbolic representation of the passion Loubna Combalat has for clothing. 

“My mother gave me this machine when I was seven years old and I have looked after it all my life...

Spring | Summer show

The South African fashion community had one of its busiest time of the year as Johannesburg; South Africa’s biggest city, welcomed designers, models, potential buyers and the media onto its shores for the AW18 South African Fashion Week, held at the beautiful...read mo...

Fashion designer, Loubna Ayouche Combalat, says that off-the-shoulder tops and dresses will be a fashion phenomenon this summer. “It is no longer just about the straight-cross style, but a diversity in wearing them: Two-shoulder, one-shoulder, asymmetrical, cut-out. Su...

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Loayo Art & Creations (Low-Ay-U) is a luxury womenswear clothing range by South African based artist Loubna Ayouche Combalat. Loubna's motto is "Fashion is Art and Art is Fashion"...Read the full article by click...

Moroccan-born artist and designer LOUBNA AYOUCHE COMBALAT set up her fashion label Loayo Art & Creations in 2014. She’s married to Norbert and has three kids: Ines, 19, Ayman, 15, and Adam, eight. Loubna lives in Dainfern. 

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The video showing the whole Loayo Art & Creations show at the South African Fashion Week.

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Love for Art & Design 2017 St. Lorient — Art & Fashion Gallery http://www.stlorient.co.za/ St. Lorient: Masterpieces in Fashion and Art Much like an artist draws his brush across a page, so Lucy Anastasiadis, Creative Dir...

Loayo Art & Creations featured in the Editéur Plus on page 8-14, please click the below image to read more & view the full feature.