Moroccan-born artist and designer Loubna Ayouche transforms original paintings into wearable art through Loayo.

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Shaped by her Moroccan heritage and years living across Africa, Asia, and Europe, her work reflects a dialogue between cultures, movement, craftsmanship, and contemporary expression. Each piece begins on canvas before evolving into a garment, carrying the energy of the original artwork into motion while exploring the relationship between the body and art as form.

 

Through Loayo, she envisions fashion as a form of emotional and artistic storytelling, where clothing becomes a moving canvas.